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offering cost

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  • Cost Per Engagement — (CPE) is an online advertising pricing structure introduced into the market in 2008. [ [http://www.techcrunch.com/2008/07/09/videoegg launches new video ad units maybe youtube should pay attention TechCrunch] , TechCrunch (2008 7 9)] Differing… …   Wikipedia

  • Cost per engagement — The term Cost Per Engagement was originated in late 2006 by Highedge, Inc., the company that developed the Brickfish social media advertising network. Highedge, Inc. owns the Cost Per Engagement trademark. Cost Per Engagement is the online… …   Wikipedia

  • Cost–benefit analysis — (CBA), sometimes called benefit–cost analysis (BCA), is a systematic process for calculating and comparing benefits and costs of a project for two purposes: (1) to determine if it is a sound investment (justification/feasibility), (2) to see how… …   Wikipedia

  • Cost-benefit analysis — is a term that refers both to:* a formal discipline used to help appraise, or assess, the case for a project or proposal, which itself is a process known as project appraisal; and * an informal approach to making decisions of any kind. Under both …   Wikipedia

  • Cost of capital — The cost of capital is a term used in the field of financial investment to refer to the cost of a company s funds (both debt and equity), or, from an investor s point of view the shareholder s required return on a portfolio of all the company s… …   Wikipedia

  • Cost of equity — In finance, the cost of equity is the return (often expressed as a rate of return) a firm theoretically pays to its equity investors, i.e., shareholders, to compensate for the risk they undertake by investing their capital. Firms need to acquire… …   Wikipedia

  • Cost per Activity — Internet marketing Display advertising Email marketing E mail marketing software Interactive advertising …   Wikipedia

  • Cost per Activity (CPA) — When a mobile consumer sends requests for additional content in the form of, for example, e vouchers, audio files or video clips, then the advertiser is charged a nominal amount in terms of their budget by the web driven platform supporting the… …   Wikipedia

  • cost-effective — /ˈkɒst əˌfɛktɪv / (say kost uh.fektiv) adjective offering profits deemed to be satisfactory in view of the costs involved; cost efficient. –cost effectively, adverb –cost effectiveness, noun …  

  • Low-cost carrier — A Boeing 737 800 operated by Irish budget airline Ryanair …   Wikipedia

  • Direct public offering — A Direct Public Offering (DPO) is similar to an Initial Public Offering (IPO) in that stock is sold to investors, but unlike an IPO, a company uses a DPO to raise capital directly and without the assistance of an investment banking firm or broker …   Wikipedia

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